1/07/19

New Carle campaign places a firm focus on ‘U’

A new brand campaign from Carle illustrates how the evolving healthcare system delivers the best care to the people in our region. Using a variety of television, radio and digital advertisements in the months ahead, the campaign highlights the health system’s commitment to putting patients and members at the center of all the organization does.

“Carle’s integrated care-delivery model – combining the benefits of our health plan with our provider services – is designed to improve the health of the people we serve,” said Jennifer Hendricks-Kaufmann, director of Enterprise Communications and Health System Marketing.

Prominently featuring words containing the letter “U,” such as “community” and “equipped,” ads use the “U” to focus on the “you” that is each member and patient. The campaign explains how Carle is “redefining healthcare around you” to ensure members and patients have what they need to thrive.

Another soon-to-launch ad highlights the many access points available to patients – including Convenient Care and new Convenient Care Plus locations – to illustrate how Carle keeps patient needs central to its mission.

In addition to initial ads on community benefit and Convenient Care, future communications will speak to Carle’s benefits to potential employees and providers, show innovation through Carle Illinois College of Medicine and illustrate the culture of philanthropy that drives the system.

“This is a more direct description of the breadth and depth of the Carle system and its commitment to evolving to meet needs of consumers. Ultimately, Carle is passionately committed to offering world-class medicine and clinical excellence,” Hendricks-Kaufmann said.

“We’re so invested in advancing technology, research and innovation to meet our patients’ and members’ needs, and we think this campaign skillfully tells that important part of our story.”